Grupo Modelo First American User of WestRock CanCollar Eco Packaging
The partnership aims to help advance the beer company’s sustainability goals by eliminating its use of plastic rings in MexicoSaiba mais
WestRock connects people to products through sustainable packaging. We regularly conduct our own consumer insights research to keep our customers informed about changing consumer preferences for packaging and its impact on purchase behavior, product satisfaction and brand trust.
During the COVID-19 pandemic, packaging is playing an increasingly vital role in consumers’ lives. Consumers want packaging to be safe, sustainable and provide a unique brand experience.